If we look at brands like Nike, Apple, and SoulCylce, all leaders in their respective categories, you’ll notice they have all evolved beyond this thing that exists separate from their customers and employees. Instead, their strategies are notably rooted in very intimate relationships, transparency and sometimes even collaboration. The followership behind these brands looks more like a tribe of rabid fans than a cohort of consumers that are ultimately indifferent, as long as there’s some value and the price is right. These brands have ascended above meer business entities to represent communities that share beliefs, experiences, and values.Read More
The ScalingNYC community is never short on inspiration and enthusiasm. With that said, I found myself especially energized after this last panel, as many of us identify as entrepreneurs and Scaling.NYC itself is the result of an entrepreneurial itch and the good fortune of being provided the space to create.
In our endless pursuit to provide meaningful insight to the community, our challenge is to surface emerging topics and rally thought leaders to share their views and lessons learned. In the past, we’ve explored topics ranging from talent and establishing infrastructure to organizational value exchange and employee experience design...Read More
As we’ve learned from previous panels, scaling organizations wrestle with the topic of talent every day, given their people are the sources of competitive advantage, while being their biggest expense. Like any intangible asset, people are incredibly difficult to quantify and their value typically varies over time.
So we asked ourselves a very simple question — How is value exchanged between an organization and their people? ...Read More
User Experience (UX) and design thinking is now widely accepted by most leading organizations because it has demonstrated a positive impact on functions like product development and customer success. It’s hardly far-fetched that taking the time to understand and empathize with your customers unlocks insights that enable an organization to build more accommodating products or improve other interactions.
In the same way UX revolutionized most client-facing or revenue generating functions, we are now starting to see organizations apply these methodologies to internal operations and the way they interact with their employee populations...Read More