Skaling Ventures Presents - 'Brand = Community'

What is a brand?

The term brand is commonly defined as ‘a collection of memories and associations held by the consumer,’ though, many would argue that today a brand is truly defined by its following.

The internet has shifted power to the consumer. A brand’s identity is increasingly shaped by social media posts and review sites, as opposed to advertisements no one trusts, or targeted campaigns that struggle to break through the noise....

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Kjael Skaalerud
Scaling.NYC 5.0: Harnessing Entrepreneurship Within Your Company

Today’s leading businesses credit innovation as the only sustainable competitive advantage, which rewards entrepreneurial contributions and disruptive thinking. Traditionally speaking, entrepreneurship is associated with startups and new ventures, though established corporations have been long-known to try and harness entrepreneurship within their enterprise to cultivate new products, go-to-market strategies, and so on. Most recently, many leaders have observed a growing tendency for employees to pursue their own side projects outside of the workplace, as entrepreneurship is increasingly emphasized as a core cultural value in today’s society.

How should we define entrepreneurship and the character traits of entrepreneurs?

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Kjael Skaalerud
Scaling.NYC 4.0: The Value Exchange: An Organization & Their People

As we’ve learned from previous panels, scaling organizations wrestle with the topic of talent every day, given their people are the sources of competitive advantage, while being their biggest expense. Like any intangible asset, people are incredibly difficult to quantify and their value typically varies over time.

 

In an effort to measure and drive the contribution and engagement of employees, business leaders now rely on frameworks like Employee Lifetime Value (ELTV). On the other side of the equation, Employer Value Propositions (EVP), are aiding employers as they attempt to articulate the value their organization provides their employees.

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Kjael Skaalerud
Scaling.NYC 3.0: 'EX' - The Employee Experience

The majority of today’s leading organizations utilize design thinking with an especially thoughtful approach to User Experience (UX) – taking a customer-centric view to reframe numerous functions, ranging from product development to customer service and success. Understanding customer profiles and their buying journeys allows organizations to maximize the effectiveness of every touch point to drive successful outcomes and create delight in unexpected places. Unfortunately, most organizations have not considered applying this modern outlook to internal operations and the experiences of their employees.

Join us as we discuss best practices and methodologies from the world of UX and learn how business leaders have translated these techniques to optimize employee experiences and drive scalable growth – looking closely at physical, cultural and technology environments and the critical employee interactions...

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Kjael Skaalerud
Scaling.NYC 2.0 - Talent: The Growth Engine

Business leaders unanimously agree that talent is the core differentiator and source of competitive advantage in today’s economy. The talent needs of scaling companies change as the organization evolves – from recruiting scrappy, resourceful employees in the early days, to structuring specialized roles and providing development opportunities as the business matures.

Join us to hear how leaders from some of NYC’s most promising companies have approached talent to engage and unlock the value of their most critical asset...

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Kjael Skaalerud